Jul
25
No Second Chance Here
Posted by bpbylsma1949 under Ask a REALTOR, For Realty Professionals, For Sellers, General Information
Have you heard the phrase “you never get a second chance for a first impression”?
In today’s market this is particularly poignant when it comes to kitchens. Many sellers are letting a potential sale get away because of their kitchen.
Why? Consumer research shows that 64% of potential buyers say the kitchen is very important in making a decision in the home purchase. Interestingly potential buyers only spend an average of about a minute and a half in the kitchen when touring homes.
How do you keep buyers in the kitchen? Buyers have many different ideas for the use of their kitchen. What are they thinking while they are touring the home? Some are thinking of the kitchen as a place for entertaining, some as a place for family, some as the “hub” of the house where everything from crafts to homework is done, and then there are the few who do not see the kitchen as an important part at all, they are busy with careers and don’t have time for this.
If you want to keep buyers in your kitchen longer put your merchandising hat on. Create some interactive things in the kitchen that compel them to open drawers and doors, check out appliances, and look through the window into the back yard.
First of all turn the lights on and make sure the bulbs are offering a well lit showing. Next bake some cookies and place them on a decorative platter with a sign that says “please enjoy a cookie”. That will get them to pause for a bit and take the time to look around. Place other points of discovery signs around to show special features. Self closing soft touch drawers, slide out shelving, deeper pot and pan drawers, and other special features you may have. If your oven is convection a sign posted there to show that feature would be a good idea as well. Maybe your refrigerator is the style that has the larger shelf space or adjustable door shelves – point this out to your potential buyers.
Special features are easy to miss on a walk through, moreover they help to show value to the buyers.
Lastly it is a good idea to look around and see if there is anything that could be a detraction to the buyers. Do you have tons of pictures, magnates, and to do lists on your fridge and cabinets? Are there file organizers with papers and envelopes? These are things that take your potential buyers eyes and their minds off the things you want them to notice.
Last of all, I like to remind my home sellers to go outside, turn around and re-enter their home and look at the kitchen through the eyes of a buyer.
Be prepared for your showings with great first impressions.
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